• Mexicana® Vegan is the second major cheese brand to launch a vegan alternative
  • Mexicana® Vegan follows in the footsteps of the award-winning Applewood Vegan

The UK’s leading speciality cheese company, Norseland, which created the award-winning Applewood® Vegan, have added to their range of vegan cheeses with the launch of Mexicana® Vegan.

Mexicana® Vegan contains the same fiery spice mix and real bell and jalapeño peppers as its famous dairy cousin, the UK’s number 1 best-selling spicy cheese, Mexicana®.

Applewood® was the UK’s first major cheese brand to launch a vegan cheese alternative, and it proved so successful – 40% of the Asda stores stocking it sold out in the first three days – that Norseland decided to launch a vegan version of the popular Mexicana® brand.

Talking about the launch of Lisa Harrison, Senior Brand Manager for Mexicana® said: “The popularity of Applewood® Vegan proved to us that there is a real demand for vegan alternatives to cheese, not just from vegans, but from flexitarians* too.

“And what was key in its popularity was how well it melts like its dairy cheese counterparts.

“We applied the same logic to the creation of Mexicana® Vegan and our taste panel of spicy cheese enthusiasts are already hooked on it, because it’s super-stringy when it melts and has all of the flavour of Mexicana®, including a nice spicy kick.”

This latest dairy-free mouth-watering creation was made in an allergen-free factory, it has been fortified with Vitamin B12 and Calcium and is Vegan Society approved, so it’s perfect for vegan, dairy-free diets and all lovers of spicy food.

This quick melting vegan cheese, which is free from lactose, milk, eggs, soya, nuts and gluten, is perfect for spicing up toasties, pizzas and paninis. Melt it under the grill, sandwich between thick bread in a toastie maker, melt in a pan to make the ultimate spicy cheese sauce or bake in the oven, to make the perfect topping for pasta bakes or enchiladas.

Mexicana® Vegan will be available exclusively from 20 July 2020 in approximately 300 ASDA stores nationwide and will RRP at £2.30 for a 200g block

Commenting on its decision to stock Mexicana® Vegan, Asda’s Free From Cheese Buyer, Laura Sparkes, said: “We are really excited to announce the exclusive launch of Mexicana® Vegan Cheese in Asda stores and on Asda.com from July this year.

“Vegan cheese continues to grow in popularity with our customers so we are thrilled to be able to expand our range and add this new line to our Free From offering.

“We love the spicy flavour and know our customers will agree. It is hard to believe this is a dairy alternative!”

Mexicana® Vegan will be the third vegan product from the Norseland stable, following in the footsteps of the award-winning Applewood® Vegan and Applewood® Vegan Slices. Applewood® Vegan has won a number of awards, including: the Gold award at the FreeFrom Food Awards 2020; Best Vegan Cheese in the 2019 PETA Awards, Best Vegan Cheese in the 2019 Vegan Food UK Awards and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards.

*Flexitarians are people who mostly eat a vegetarian diet but occasionally eat meat and fish.