The UK’s No 1* Smoky Cheddar brand, Applewood® Cheese has launched its first ambient cheese spread, aimed at the travel and food to go sector.
The Smoky Cheese Spread is an individual 20g portion, perfect for dipping, dunking and spreading onto crackers, crudités and biscuits and doesn’t require refrigeration. It is shelf stable up to 25 degrees for 4 months, making it perfect for airlines, cruises and the on the go.
The spread is made from real cheese and has a delicious smoky flavour, which is ideal for dining at altitude. “Taste buds and sense of smell are the first things to go at 30,000 feet”, says Russ Brown, director of In-flight Dining & Retail at American Airlines. “Flavour is a combination of both, and our perception of saltiness and sweetness drop when inside a pressurised cabin.”
Applewood® Spread is just one of the new products being developed by Norseland Ltd to tap into the growing consumer demand for snacking products.
“We have been working really hard to create a product that tastes great, is suitable for vegetarians, is easy to consume on a plane and is also shelf stable. It’s a fantastic tasting product and we have already had lots of interest for this shelf stable cheese” says Lisa Harrison, Applewood® Senior Brand Manager.
Applewood® 20g Spread is perfect for:
- Airlines
- Travel
- Trains
- School Snacks
- Lunchboxes
Product available: 9th July 2018.
*Kantar Worldpanel 52w/e 17th June 2018